In May 2009, a truck rolled through the Sheikh Yasin camp in Mardan, Pakistan’s “city of hospitality,” where thousands of people had fled following one of the country’s military offensives against the Taliban.
If water was a scarce commodity to this refugee community, ice was a luxury. And it was worth fighting for: A single block could refrigerate whatever perishables the displaced had secured for their families.
Shower with Friends will sense your total use of water and then send you an SMS notification to let you know if you are using more or less water than the previous day.
“We have similar amounts of plastic particles in the sediment of the lake’s ecosystem as we find in marine ecosystems.”
“We all live on this beautiful water planet which we have mistakenly chosen to call Earth”
In Nestlé’s latest move towards global water domination, the $98.5 billion food giant debuted its newest bottled water addition, Resource, to its nearly 70-strong brood of water brands earlier this month.
“Everything we’re hearing is that there’s no good news for the Pacific bluefin. We’re seeing a very high value fish continue to be overfished”
“Persistent organic pollutants (POPs) are organic compounds that are resistant to environmental degradation through chemical, biological, and photolytic processes. Because of this, they have been observed to persist in the environment, to be capable of long-range transport, bioaccumulate in human and animal tissue, biomagnify in food chains, and to have potential significant impacts on human health and the environment”
“Because global water consumption is expected to increase by 40% over the next 20 years, water shortages may get more acute and widespread, spurring more reliance on desalination technologies, water reuse, and conservation. The results could have massive economic, ecological, and geopolitical consequences, creating investing opportunities in places you may never have considered”
“Greenwashing is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization’s aims and policies are environmentally friendly. Whether it is to increase profits or gain political support, greenwashing may be used to manipulate popular opinion to support otherwise questionable aims”
“Commodification (or commoditization) is the transformation of goods, ideas, or other entities that may not normally be regarded as goods into a commodity”
Normally I’m very good at ignoring ads accompanying the articles I read but this time I couldn’t resist a click. I’m always curious when I hear corporations, let alone investment banks, talk about important issues and their social implications.
I watched Anna Davydova for almost three minutes swiftly recite one well-known statistic about water after the other. For someone who isn’t familiar with them, these facts might be eye opening but it seems that neither the presenting analyst nor the producers of this corporate advertisement wanted more than shock value.