A Gunrun Project

“Greenwashing is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization’s aims and policies are environmentally friendly. Whether it is to increase profits or gain political support, greenwashing may be used to manipulate popular opinion to support otherwise questionable aims”

− Wikipedia

What Does a Bank Have to Do With the Future of Water?

Oakland, United States
Balazs Gardi, December 23, 2012

Normally I’m very good at ignoring ads accompanying the articles I read but this time I couldn’t resist a click. I’m always curious when I hear corporations, let alone investment banks, talk about important issues and their social implications.

I watched Anna Davydova for almost three minutes swiftly recite one well-known statistic about water after the other. For someone who isn’t familiar with them, these facts might be eye opening but it seems that neither the presenting analyst nor the producers of this corporate advertisement wanted more than shock value.