Water is an essential resource for any business. The potential for water-related problems to damage brand value or limit corporate growth is increasingly understood.
This intersection of poverty and water access brings to mind the “food desert” (an area underserved by grocery stores). Food deserts have created a public health paradox: without healthy food, the poor are more likely to be obese, relying on corner shops stocked with junk food. The difference is that when it comes to water, there is no alternative – fast food and sugary cereal might be the food desert substitute to fresh vegetables and whole grains, but there is no substitute for water.
“Water is a simple molecule, but a very complex commodity”
“Because global water consumption is expected to increase by 40% over the next 20 years, water shortages may get more acute and widespread, spurring more reliance on desalination technologies, water reuse, and conservation. The results could have massive economic, ecological, and geopolitical consequences, creating investing opportunities in places you may never have considered”